Prepare for new family film hitting cinemas this year
CONFECTIONERY wholesaler World of Sweets reckons retailers will be able to make the most from the new films this season with its Lion King PEZ dispensers.
Coming ahead of the new film Mufasa: The Lion King and marking the 30th anniversary of the animated Disney classic, the new PEZ range includes four different dispensers featuring the head of a character from the film franchise. This consists of Simba, Pumbaa, Timon and Mufasa.
Each pack contains one dispenser and two individually wrapped tubes of refill sweets with an RRP of £2 per pack.
To help make the most out of an impulsive shop to tie in with the new film – which hits cinemas on 20 December – World of Sweets has recommended retailers to site the PEZ dispensers as close to the till as possible, or in prominent locations across the store
The Lion King PEZ dispensers are available to retailers now across Hancocks‘ cash and carry sites, as well as via the Hancocks’ e-commerce channels and field sale team.
Kathryn Hague, head of marketing at World of Sweets, said: “The Lion King is an iconic movie loved by many generations and the new movie in December is set to be incredibly popular with fans being able to relive the world of Pride Rock.
“This year also marks the 30th anniversary for the original movie and we’re encouraging retailers to make the most of these two occasions by stocking up on the PEZ dispensers.
“The PEZ lines present a great opportunity for retailer with the collectible aspect of the products often leading to repeat pruchases.
“PEZ is a fantastic brand which is recognised worldwide thanks to its great products and we’re thrilled to be able to constantly offer these to our customers.”
