Halloween packs roll out on limited basis
WALKERS crisps is set to bring a thrill to consumers this Halloween with the roll out of its new limited edition Halloween-themed packaging.
Available across select packs in its popular snacking range – including Wotsits Crunchy, Wotsits Giants, Quavers and Monster Munch – parent firm PepsiCo reckons the new look will help establish the Walkers brand as a go-to snacks option this Halloween.
The range is also available in a variety of formats to help suit the shopping mission, including larger sharing packs for scary movie nights in or in multipacks to add in a spine-chilling snack to the lunch box.
To support the limited edition packs, Walkers has also rolled out its ‘Scarily Giant’ marketing for the second year running, which features an ad across digital and wider PR activity that will showcase adults fearing some giant snacks.
The Walkers Snacks Halloween range is available across grocery, impulse and wholesale channels until 1 November.
Wayne Newton, senior marketing director of Walkers Snacks at PepsiCo, said: “Halloween is a time ot have fun and get people together, and our new limited edition Halloween packs help shoppers to get into the spooky spirit.
“For retailers, the limited edition packaging is perfect for making a real impact in store. The eye-catching designs and ‘Scarily Giant’ theme will grab shoppers’ attention and help to create an experience that gets both shoppers and retailer into the Halloween spirit.”
The Walkers Halloween range includes:
• Walkers Monster Munch Roast Beef PMP £1.25 72g
• Walkers Monster Munch Pinked Onion PMP £1.25 72g
• Walkers Monster Munch Sweet & Spicy Flamin’ Hot PMP £1.25 72g
• Walkers Wotsits Giants Cheese PMP £1.25 60g
• Walkers Wotsits Giants Sweet & Spicy Flamin’ Hot PMP £1.25 60g
• Walkers Wotsits Crunchy Sweet & Spicy Flamin’ Hot 140g
• Walkers Wotsits Crunchy Cheese 140g
• Walkers Wotsits Giants Cheese 130g
• Walkers Wotsits Giants Sweet & Spicy Flamin’ Hot 130g
• Walkers Wotsits Giants Prawn 105g
• Walkers Monster Munch Giants Pickled Onion 85g
• Walkers Monster Munch Giants Roast Beef 85g
• Walkers Quavers Cheese 12pk 16g
• Walkers Wotsits Cheese 12pk 16.5tg
• Walkers Monster Munch Variety 12pk 20g
