Autumnal tastes for the off-trade sector
HARD seltzer brand White Claw has unveiled a limited edition flavour in time for the autumn with the launch of its new Blackberry variant.
Aiming to offer consumers a more rich and dark fruity flavour from the brand, White Claw Blackberry is available in packs of 12 with single cans retailing for £2.25 in Morrisons and Sainsbury’s stores.
Each 330ml can has an ABV of 4.5% and has just 95 calories per can, making it an appealing option for consumers seeking healthier alternatives. The hard seltzer is also gluten-free and vegan.
White Claw said this latest piece of innovation continues the brand’s ambition to respond to the demand of its core audience of Gen Z and Millennials who are seeking alternatives to high-sugar drinks.
The new canned RTD launch follows on from White Claw’s recent expansion into the bottled spirits market after the brand rolled out new vodka variants in September.
Michael Dean, marketing director UK at White Claw, said: “We are excited to unveil our latest limited edition flavour drop, White Claw Blackberry, to the UK this autumn.
“At the heart of our success is a commitment to innovation, and as leaders in crafting new flavour experiences, we continually push the boundaries of what’s possible in taste.
“With its rich, dark berry notes, this seasonal release not only captures the essence of autumn but also reflects our dedication to staying ahead in flavours.
“White Claw Blackberry, like our top-selling White Claw Black Cherry, taps into the UK’s love for berry flavours, making it a perfect addition to our portfolio.
“We’re confident that this bold, refreshing twist will delight our fans and continue to drive our growth in the market.”
