Fuel group launches first web app promotion
INDEPENDENT forecourt operator Motor Fuel Group (MFG) has kicked off a new prize promotion across its extensive network of sites.
The operator aims to drive up more footfall across its 1,200 Londis, Budgens and Morrisons Daily forecourt locations through its new ‘Wheel 2 Win’ promotion by offering consumers the chance to win a massive £10,000.
Lucky shoppers will also have the chance to receive FMCG branded digital vouchers for free and money-off instant rewards to be redeemed in store and all entrants will automatically be entered into the grand prize draw of £10,000.
Consumers have the chance to win every day with the new promotion via a Spin-to-Win game on the MFG web app which customers can access via the QR code seen on POS materials.
There are over 40,000 vouchers to be won from the promotion across massive FMCG brands such as Coca-Cola, Twix, Doritos as well as many others.
Consumers have the chance to win one of these vouchers once per day every day during the run time of the promotion. However, shoppers can only be entered once into the grand prize draw.
The promotion is set to run for 28 days from 7 October to 3 November with the grand prize draw set to take place at the end of the promotional activity.
Anna Rodis, commercial director at MFG, said: “We are really excited to work in partnership with PayPoint and Abraxas Marketing to do our first ever instant win play campaign.
“Our aim with ‘Wheel 2 Win’ is to give our customers a new experience and drive sales and footfall into our sites.
“Thank you to our key supplier partners for backing this campaign and to our operations team and store manager who will bring the campaign to life in-store.”
