Raising sales for the chillers across the off-trade
DRINKS giant Heineken UK is set to make a chilling impact on off-trade sales this year with its new POS promotion ‘Meet the Chillers’.
Helping retailers to bring in some extra theatre to their stores across the Halloween season, the new promotion highlights Heineken’s best-selling range of drinks including Strongbow Original, Strongbow Dark Fruit, Desperados, Heineken and Heineken 0.0.
Retailers can order the ‘Meet the Chillers’ POS materials now via the promotion’s dedicated microsite and includes a full range of both physical and digital assets that retailers can make the most out of.
This includes free-standing display units, posters, wobblers and shelf barkers as well as digital materials which can be used across social media platforms. Further to this, there are upcoming promotional activations to come throughout the month of October.
Retailers can also enter into a competition via the microsite to be in with the chance of winning a Halloween-themed uniform for their staff, further helping to show the store’s engagement with the Halloween season and bring it to life with shoppers.
Paul Gordon, customer director at Heineken UK, said: “Halloween is a fantastic event for retailers and wholesalers to get involved and have fun with, as adults up and down the country will be looking to celebrate and socialise.
“Our new ‘Meet the Chillers’ campaign aims to help retailers maximise the opportunity by tapping into that excitement.
“We know that the brands people purchase during Halloween week are very similar to the rest of the year so retailers and wholesalers don’t necessarily have to worry about stocking limited-edition lines and dead stock after the event has passed.
“What’s important is how the beer and cider brands are displayed in store, and our ‘Meet the Chillers’ materials aim to help retailers maximise visibility and, therefore, sales opportunities.”
