Festive design rolls out across crackers
CRACKER brand Ritz has rolled out a new festive design for the upcoming Christmas season, offering one lucky shopper the chance to win £10,000.
Part of its ‘Ready When You Aren’t’ platform, the new on-pack promotion from parent company Mondelēz International will see one shopper claim the top prize of £10,000 before Santa sets out on his annual sleigh ride.
Further to this, there are also five experiential prizes to help shoppers ease the festive says Mondelēz. To take part, shoppers need only scan their promotional pack and pull a digital Christmas cracker to be in with the chance of winning.
The new competition for the savoury biscuit brand will see a limited-edition design across its 150g packs – featuring an eye-catching Christmas cracker on the front and starry pattern wrapped across all sides.
Mondelēz said the promotion will be running on both standard and price-marked packs, giving convenience store retailers more incentive to get involved.
Emma Holt, brand manager for Ritz at Mondelēz International, said: “We all know how busy life gets at Christmas so we thought we’d give consumers a helping hand this year!
“One lucky shoppers will have a very merry Christmas with a £10,000 top prize, but we can’t wait to help out many others by ticking off some of their festive to-do list.
“Ritz has always been synonymous with this time of year as shoppers stock up on savoury treats and nibbles, so this far-reaching promotion has been specially tailored to help retailers tap into this opportunity as much as possible.”
