RTD brand enters the spirits category
RTD hard seltzer brand White Claw has made its way to the spirits category with the launch of its first ever range of vodkas.
The new White Claw Spirits vodka comes in four different variants including Premium Unflavoured, Black Cherry, Pineapple and Mango to deliver a smooth spirits option for fans of the brand.
Available to purchase from 20 September, each bottle comes with an RRP of £21 and aims to connect with fans of White Claw and potentially introduce the brand to more consumers.
Further to this, the vodkas all contain less sugar than other flavoured vodkas which allows White Claw to continue to deliver on the demand for healthier alcoholic drinks.
Each vodka has been made using 100& American grain to help reduce the need for additional sweeteners or syrup-based mixers.
The Premium variant comes with an ABV of 40%, while each of the flavoured options come with the lower 30% ABV in 700ml bottles.
Michael Dean, marketing director for UK at White Claw, said: “We are so excited to introduce White Claw Vodka to the UK market and give consumers a new, fresh option in the vodka space to bring new flavour to your social occasions.
“Our Triple Wave Filtering process sets a new standard in the spritis industry, delivering a level of smoothness and clarity that is truly unparalleled.
“By harnessing the power of the ocean, we’ve created a vodka that not only complements our existing range of hard seltzers but also offers a fresh and exciting way for consumers to elevate their cocktail experiences.
“Get ready to ride the wave and experience White Claw Vodka – it’s time to elevate your cocktail game and make some serious waves.”
