Limited flavour variant rolls out in time for winter
THROAT lozenges brand Jakemans has unveiled its latest limited-edition flavour with its new Blood Orange & Winter Spice variant.
Aiming to make the most out of the winter illnesses this year, the new launch from Jakemans aims to offers consumers an even greater degree of choice when it comes to relief for sore throats this coming winter season.
According to a recent report by Mintel, there has been a rising interest in seasonal and limited-edition flavours and Lanes Health – the firm behind Jakemans – reckons the new Blood Orange & Winter Spice variant will meet this demand.
The new launch will join the Jakemans range of flavoured throat lozenges for a limited time only and comes in the brand’s 73g hanging bag format.
Talking about the launch, Elizabeth Hughes-Gapper, senior brand manager at Jakemans, said: “At Jakemans, we pride ourselves on using only the finest ingredients.
“Each Jakemans lozenge is bursting with menthol, an ingredient that releases natural vapours to soothe the symptoms of a sore or tickly throat and keep airways clear.
“We are delighted to be able to offer retailers and consumers a limited-edition flavour this winter. Jakemans is an exciting brand that is well loved and respected in the trade and enjoyed by consumer globally.
“We are aiming to continue to develop new flavours that can complement key seasonal periods which is exciting for both retailers and consumers alike.”
