Organico food range builds new look and products
ORGANIC foods brand Realfoods by Organico has unveiled a complete brand refresh across its range, complete with new additions to the selection.
Looking to build a focus on more organic options across the grocery section, the new packaging reboot looks to refresh the options in a competitive section of stores.
The range encompasses a wide selection of organic foods covering essential Italian food options to match .
The range includes a selection to cover off any organic Italian meals, covering for side options such as with its Rosemary Giant Crackers, extensive range of Breadsticks such as an Organic Grissini Breadsticks or Organic Healthy Seed Breadsticks.
Further to this, there is an eight-strong portfolio of pasta to choose from including Riccioli, Girelle, Spaghetti, Penne, Strozzapreti, Conchiglie, Tagliatelle and Orecchiette.
To accompany this pasta, there is a range of ready-made sauces as well with an Anchocy-Free Puttanesca, Vegan Bolognese, an Organic Basil Sauce as well as others. And for those consumers keen to start from scratch, there are also passata and chopped tomatoes options too.
The revamped range aims to offer a solution for those consumers seeking to cut back on processed-food options and keep an eye on calories in the process.
Charles Redfern, founder of Realfoods, said: “At the very heart of our story is a steely resolve to curate amazing yet convenient products that are also good to the planet.
“Unfortunately, whilst large swathes of the world are enjoying record organic sales, here int he UK the organic debate has stalled, allowing ‘halfway house’ movements like regenerative farming to find their voice.
“By simplifying our ‘great food appreciation’ messaging whilst reaffirming our sustainable pledges, we seek to re-legitimise the potential for pro-active UK organic food movement.
“At the same time, we recognise that in the kitchen and at the dining room table, many consumers don’t want to be bludgeoned by ethical concerns; they simply want to appreciate the joy of real foods.”
