McCoy’s seals three year deal with NFL UK&I
RIDGED crisp brand McCoy’s has sealed a new deal with the NFL here in the UK and Ireland as the new savoury snacks partner for the American Football league.
As part of a three-year deal running until March 2027, the partnership will see a prominent presence for the McCoy’s brand in both Tottenham Hotspur Stadium as well as Wembley Stadium where the games are set to be played when the NFL comes to the UK later this year.
In addition to this, McCoy’s will be the lead 6pm NFL game sponsor on Sky Sports Sunday in a new TV advert with broadcast indents, which will feature across the season-long coverage.
KP Snacks, parent company of McCoy’s, aims to drive up engagement with consumers through a series of competitions and retail activations with the NFL throughout the season across digital and social platforms.
The 2024 NFL International Games will take place in London in October, with the first match on 6 October in Tottenham Hotspur Stadium with a follow up game in the same stadium on 13 October before concluding in Wembley on 20 October.
Henry Hodgson, general manager for NFL UK & Ireland, said: “We are delighted to team up with McCoy’s as our savoury snacks partner across the UK and Ireland.
“The NFL has become a core part of the UK sporting calendar, and we are excited to partner with such an iconic brand for the next three years, providing new experiences to existing fans and new audiences.”
Kevin McNair, marketing director at KP Snacks, said: “The NFL continues to be one of the fastest growing sports fanbases in the UK, offering action-packed entertainment and excitement.
“Renowned for its bold flavours and crunchy texture, McCoy’s is the perfect partner for the NFL – bringing together two titans to take fans’ experiences to the next level and help them feel even more connected to the sport.”
