Beer brand partners with steaming service to offer a 30-day subscription
DRINKS giant Molson Coors Beverage Company has teamed up with streaming service Paramount+ for a Staropramen on-pack promotion that aims to create “the perfect night in” for consumers.
From now until 31 January 2025, consumers in the UK & Ireland purchasing any Staropramen multipack can enjoy a 30-day Paramount+ subscription, with access to a mountain of entertainment, spanning blockbuster movies, brand new and exclusive series and fan favourite franchises across every genre.
The partnership coincides with the much-anticipated return of Paramount+ mega-hits this autumn, including Lioness, starring Zoe Saldana, Nicole Kidman and Morgan Freeman, as well as Tulsa King, starring Sylvester Stallone.
Fans can also binge the brand-new season of Mayor of Kingstown, with Jeremey Renner, and the No.1 hit show in the US, Yellowstone, which returns this November.
Alongside a raft of new and exclusive blockbuster drama, Paramount+ is the streaming home of Star Trek and has an expansive library of new and classic films such as The Godfather and Bob Marley: One Love.
All multipacks of Staropramen are included in the promotion, with 12x330ml bottle multipacks also featuring Paramount+ illustrations for maximum visibility on shelves.
QR codes on packs will take customers to a promotional microsite from the beer brand, where they can enter their details and the last four digits of the pack’s barcode to receive instructions on how to claim a 30-day Paramount+ subscription, courtesy of Staropramen.
Promotional activity will be supported by significant in-store and online activation investment, including out of home advertising and a paid social media programme.
To complement the perfect night in, Staropramen will also offer consumers the chance to win one of 50 Everdure pizza ovens, worth over £600 each, between now and 31 October.
The promotion will also be hosted on the Staropramen promotional microsite, which is accessible via the same QR code on the Paramount+ promotional packs.
Once consumers have claimed their 30 days of Paramount+, they will also be able to access the prize draw to win an Everdure pizza oven.
Consumers will unlock the competition entry page by playing a mini game, before entering and submitting their details for a chance to win. Winners of the pizza oven will be randomly selected and notified by email on 1 November 2024.
Hannah Jeffery, brand manager – Staropramen, at Molson Coors, said: “This on-pack promotion is a great way to reward our Staropramen brand fans.
“The 30-day Paramount+ subscription unlocks a whole host of entertainment, from blockbuster movies to new and exclusive series in every genre, for them to enjoy with family and friends.
“Big nights in continue to be a key occasion for consumers, and this on-pack promotion with Paramount+ presents a great opportunity for retailers to take advantage of the occasion and drive sales.”
