Be more Bueno in new Kinder campaign
CONFECTIONERY giant Ferrero UK is driving up the awareness for Kinder Bueno with a new heavyweight campaign for the popular brand.
Aiming to capture the attention of the brand’s target Gen Z and Millennial audiences, the new campaign will seek to bring these shoppers back to the brand with a £6million investment into the marketing campaign.
To drive up this awareness, the new campaign will feature a TV advert throughout August which will run until 6 October across online video, social and broadcast video on demand with a creative tagline ‘Why be basic, when you can be Bueno’.
Ferrero said this new campaign follows on from a strong year for the Kinder Bueno brand as well, as IRI convenience channel data found that it ranked as the third largest chocolate countline in the market with a 7.3% increase in value sales in the year to 7 July.
Convenience store retailers will also be able to draw attention to the Kinder Bueno brand in store as well in the form of new POS with pre-filled shoppers set to roll out across major multiples and convenience retailers in September.
Ferrero reckons this tailored POS will be able to support retailers to make the most out of the Kinder Bueno brand and position it as a key product within their confectionery ranges.
A spokesperson for Ferrero UK said: “Our new campaign aims to amplify Kinder Bueno’s presence to ensure it continues to be a must-stock item for all convenience retailers.
“It’s a popular product and we want to maintain sales momentum by putting Kinder Bueno front of mind among young shoppers.
“We see the convenience channel as key to the brand’s success, and our commitment is to provide our retail partners with the tools and support they need to drive sales and meet consumer demand.
“We believe that Kinder Bueno offers an incredible opportunity for growth, and we look forward to see it become an even stronger driver of success.”
