Prize draw to celebrate milkshake brand’s 20th birthday
LEADING premium milkshake brand Shaken Udder is launching a campaign on 1 September for convenience retailers, with the chance for one lucky store to win £1,000 to spend on their next team social.
The activity, which runs throughout September, is part of the brand’s 20th birthday celebrations and will focus on their ambient range of milkshakes and protein milkshakes.
In order to be in with a chance of winning the £1,000 prize, convenience stores will need to take a photo of their in-store display of Shaken Udder milkshakes, go to Retailer Prize Draw – Shaken Udder on the brand’s website and upload their photo following the instructions.
The brand is hoping to see some inspiring examples of creative merchandising submitted for the prize draw and shared on social media.
Photos submitted via the company’s website will be entered into a prize draw, with one winner chosen at random after the closing date of 30 September.
The £1,000 prize will fund a team social, such as a festive party, for the winning store, with Shaken Udder saying that reflects the brand’s “feel-good spirit that nourishes people’s brighter side”.
The firm’s trade marketing manager, Alex Makin, said: “We are launching this campaign to celebrate our community of brilliant convenience retailers. Our ambient shakes were designed specifically for this channel.
“Often, convenience retailers have a lack of space for chilled drinks and this range has a longer shelf life, doesn’t require chilled storage and has zero compromise on taste.”
Shaken Udder has seen significant growth in the convenience channel since launching the Ambient range in 2022 and the brand is now worth £3.55million in convenience, with 113% growth year on year, according to Nielsen data.
The Ambient milkshake range is available in Chocolush, Vanillalicious and Strawberry Dream in 330ml bottles, with Protein available in Chocolate and Strawberry. All flavours are HFSS-compliant and, like all Shaken Udder milkshakes, contains no artificial colours, flavours or preservatives.
Shaken Udder has had great success since it first launched in 2004 and is now worth £32.3million, with double-digit growth of 26.4% year on year, according to the Nielsen statistics.
