Frozen opportunities to win big prizes
LEADING herbal liqueur brand Jägermeister has kicked off a new on-pack promotion across its range for the third consecutive year, giving consumers another chance to bag some prizes once again.
Mast-Jägermeister UK, the firm behind the liqueur brand, has produced 210,000 promotional bottles of the drink for this year with temperature-sensitive back labels which reveal a secret code when stored in the freezer until ice cold.
Consumers can then use that code to enter the competition and discover if they have won from a range of high-value prizes. This includes VIP tickets to top festivals in 2024 and 2025, mini-Jägermeister branded freezing cradles, premium branded green shot glasses, Jägermeister Jenga sets, e-shop vouchers as well as many more.
Bottles have been decorated with neck ties to visually promote the competition to customers and highlight the 480 desirable prizes on offer and the contest is set to run until 31 January 2025.
The campaign also highlights what the brand considers to be the optimal way to enjoy the liqueur with the suggestion to serve the drink at -18ºC to promote the balance of flavours that come from the blend of 56 herbs, roots and botanicals.
Consumers will also see the competition highlighted across social media platforms including Facebook, YouTube, Instagram and X, formerly Twitter.
Paul McGuiness, head of off-trade at Mast-Jägermeister UK, said: “Building on the success of our previous years, we are excited to reintroduce this interactive promotion for a third year running to continue educating our customers on the optimal way to enjoy Jägermeister.
“The release of the temperature-sensitive bottles once again offers our customers the opportunity to win exciting prizes and unforgettable experiences to bring the best nights of their life one step closer.”
