A Juicy Drop for the mallows sector
BAZOOKA Candy Brands has entered into the marshmallow category for the first time with the launch of new Juicy Drop Mallows variants.
Offering packs of sweet and sour fizzy marshmallows, the new Juicy Drop Mallows come in Raspberry and Cola variants as Bazooka says it looks to bring in some extra excitement to the mallows category.
Bazooka reckons the brand recognition of Juicy Drop will help to appeal this new launch with parents and children alike, offering a trusted brand to plenty of families complete with its expected sweet and sour tastes.
Each variant comes in a 100g sharing bag with a price of £1.25 each, offering a good-value confectionery range to appeal to fans of the brand and for those consumers seeking something different in the marshmallow category.
The new launch will also see further support across Instagram and TikTok with new content and influencer partnerships to help shout out about the new launches.
Robert Dry, international marketing manager at Bazooka Candy Brands International, said: “At Juicy Drop, we are all about mixing up the fun, the sweet and the sour, and daring to provide innovative sweets for kids of all ages.
“Our new Juicy Drop Mallows offer something new and exciting to the growing mallows market while delivering value and, most importantly, great taste!”
