Soft drinks brand builds major marketing investment
VIRAL drinks brand Mogu Mogu has announced a new 12-month partnership with global K-Pop sensation Seventeen.
The new team up between the two will see a massive presence across retail channels for the drinks brands including a special promotion across bottles as well as a major nationwide OOH campaign.
The tie-up with Seventeen comes off the back of record-breaking performances for both the band and the brand, with the band becoming the first ever K-Pop act to take to the Pyramid stage at Glastonbury and Mogu Mogu being named as the fastest-growing drinks brand of 2023 according to Nielsen data.
To help amplify the partnership, special packs of Mogu Mogu will roll out across three of the brand’s most popular flavours in six packs – Lychee, Mango and Strawberry – spotlighting the brand.
Each pack will include a set of collectible photocards of band members to encourage shoppers to collect them all.
Further to this, the brand’s OOH presence will see Mogo Mogu in more than 1,000 locations across the UK including bus stops, digital screens, in supermarkets as well as major shopping malls.
And there will also be further prizes to be won as Mogu Mogu will also kick off a code under cap promotion across each of its bottles and formats.
Running until April 2025, shoppers will be able to register their unique codes via MoguMogu.com/campaign and redeem prizes such as discounts for popular high street stores, food delivery companies, cinema trips and hotel stays. The more consumers redeem, the more they win as well as Mogu Mogu said the Top 30-50 redeemers each month will also receive a gift card worth £30-50.
Ash Chadha, sales & marketing director at ASCO Foods – parent firm of Mogu Mogu, said: “The natural alignment between Seventeen and Mogu Mogu makes this a perfect, authentic partnership.
“Both are fun, fresh and have a viral appeal that’s helped them reach record popularity in no time. Since launching in the UK, we’ve successfully built a growing, passionate fanbase through social media and strategic partnerships which have sent us soaring into triple-digit growth.
“Now, we’re taking this a step further by teaming up with this global K-Pop phenomenon. The band’s similarly strong appeal and buzz is something we’re confident will amplify our rising fame and entice a younger generation of shoppers to the soft drinks fixture.”
