Sparking celebrations among besties in the UK
MASSIVE consumer goods brands Coca-Cola and Oreo have teamed up to launch an exclusive and limited edition drink: Coca-Cola Oreo Zero Sugar Limited Edition.
Inspired by the idea of ‘besties’ – shortened word for best friends – the two massively iconic brands will pair up to celebrate best friends around the world through the unique drink, complete with digital experiences for consumers.
Coca-Cola Oreo Zero Sugar Limited Edition comes in a 250ml can and will be made available across major retail outlets from September, aiming to drive up trial of the unique flavour premise.
Each drink features a captivating design with sleek packaging to help draw consumers’ attention on shelves, adorned with a distinctive Oreo cookie embossments and stacked Coca-Cola bottles.
The drink features the signature flavour of Coca-Cola Zero Sugar with “flavourful hints” inspired by Oreo cookies helping to create an unparalleled drinking experience, says Coca-Cola Europacific Partners (CCEP).
The new launch will also see a partnership with music streaming platform Spotify. QR codes found on packs will direct consumers to an exclusive platform on the app called ‘Bestie Mode’ which will allow shoppers to sync up their own music tastes with their bestie.
Once connected to their Spotify account, consumers will be prompted with questions to see how their taste in music stacks up against their bestie’s and a playlist will be generated with combined music preferences for the two to enjoy together.
The QR code will also open an interactive map which will show consumers where they can purchase the new Coca-Cola Oreo Zero Sugar.
Rob Yeomans, VP for commercial development at CCEP GB, said: “Coca-Cola Creations limited editions have been a great way to engage new shoppers, getting people excited and talking about our brand, while helping our customers drive sales.
“In fact, one in five shoppers that bought our Coca-Cola Creations in 2022 were new to the Coca-Cola Zero Sugar brand, and there was a sustained volume sales increase for the overall brand in the months that followed each launch – helping Coca-Cola Zero Sugar to retain its position as the fastest-growing major cola brand by volume in GB retail.
“This is our boldest Coca-Cola Creations limited-edition yet, born from a partnership between two iconic brands.
“We’re confident that the great-tasting OREO cookies flavour, bold packaging design and exciting digital experience platform will further engage new and existing shoppers, and we’re working with customers to help them take full advantage.”
Eugenia Zalis, global head of marketing and brand for Oreo at parent company Mondelēz International, said: “At Oreo, we strive to identify fresh ways to excite consumers and with this collaboration, we have truly upped the ante.
“The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness.
“We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
