KP debuts an update to its iconic bear-shaped snack
SNACKS giant KP Snacks has debuted its new look for Pom-Bear snacks alongside two new flavours for the brand.
Hitting shelves across August, the new flavours from the iconic bear-shaped snack brand include Cheese and BBQ and roll out across the new pack designs for Pom-Bear.
The new flavours are also non-HFSS, coming just in time for the all-important back to school rush in Scotland.
Both new flavours will be available in multipack formats, with the Cheese variant also coming in a single pack format.
To mark the new additions for the brand, KP has rolled out a new marketing campaign which will see Pom-Bear back on the TV for the first time since 2018.
The new advert launches 9 September and showcases a playful interaction between a father and daughter as they share a bag of Pom-Bear. KP says the narrative will act as a reminder for parents to tap into their inner child and connect with their kids through the snack.
The campaign’s tagline ‘Put a little Pom in your Day’ is designed to resonate with customers and highlight the brand’s playful sprit, says KP.
Further to this, the marketing will also have a presence across radio channels as well as with social media to help to reach further audiences.
Emma Smith, Pom-Bear marketing manager at KP Snacks, said: “At Pom-Bear, we’re passionate about bringing joy and fun to lunchboxes with our adorable potato bears.
“That’s why we’re so excited to not only be launching our brand new above the line campaign but also our two new flavours, adding variety and excitement to lunchboxes and family snacking occasions.”
