Cookies brand rolls out new retailer competition
BISCUIT brands firm Fox’s Burton’s Companies (FBC) has kicked off a new retailer exclusive competition to mark the success of its Maryland Cookies White Choc variant.
Five lucky retailers will have the chance to transform their stores into a ‘Mary-land’ as part of the competition, with one of these five set to also receive a grand prize of a year’s worth of stock from the cookies brand.
To enter the competition, retailers need only purchase one case of Maryland White Choc and one case of Maryland Choc Chip from stockists. After this, store owners need to text Maryland their full name, businesses name and postcode to 85100 with an image of their receipt to be in with a chance of winning.
The successful five will each receive everything needed to turn their stores into a ‘Mary-land’ from branded POS materials and themed decorations, to stock for sampling with one lucky winner taking home the grand prize of a year’s worth of stock.
Colin Taylor, trade marketing director at FBC UK, said; “Maryland White Choc has gone down a treat with both shoppers and retailers, and we want to continue the fun – and what better way to do that than by transforming stores across the nation into ‘Mary-lands’?
“This initiative gives retailers the chance to create an immersive shopping experience for their customers. We can’t wait to see the creativity and enthusiasm from retailers as they compete for this delicious opportunity.
“The new Maryland White Choc offers shoppers a twist on their favourite cookie and delivers even more choice down the biscuit aisle.
“Retailers can broaden shopper appeal with the new Maryland White Choc, with white chocolate in biscuits over indexing with younger pre-families and families, so should stock up now alongside Maryland Choc Chip Cookies.”
