Giveaway promises a Rocky holiday
MOLSON Coors Beverage Company is out to drive up sales in the off-trade as the firm is giving consumers the chance to win a trip to Colorado with its Coors lager brand.
Consumers will be in with the chance to win an exclusive trip to the home of Coors for its winner and up to three guests which also includes tickets to see a concert at the Red Rocks Amphitheatre.
Running until 30 September, consumers can scan the QR codes found on promotional packs of Coors lager which will take them to the ‘Win With Coors’ competition page to enter their details as well as proof of purchase for a chance to see the home of the Rocky Mountains.
Further to this, there will also be up to 1,000 UK concert vouchers up for grabs when the promotion kicks off in August.
Promotional packs will feature an illustration of the Red Rocks Amphitheatre across multipack options including 10x440ml and 15x440ml can packs, 18x330ml glass bottle packs as well as the price-marked range of 4x568ml cans and 4x330ml glass bottle packs.
A through-the-line campaign will also support the promotion with a significant activation investment across PR, paid social media content including influencer partnerships with TV personalities Sam Thompson and Pete Wicks. Molson Coors reckons this material will reach over 14million people during its run.
Digital assets and POS materials will also be made available to retailers to help bring the promotion to life in stores including aisle fins, hanging headers, floor vinyl and entrance stickers for a full aisle takeover.
Helen Jones, Coors senior brand manager at Molson Coors, said: “We are excited to give people the chance to win an epic music experience and enjoy Coors with their friends and family at our brand home of Colorado.
“This is one of our biggest on-pack promotions yet, building on the success of the Coors brand. The opportunity to visit the home of Coors in Colorado and the Red Rocks Amphitheatre is truly unique and we hope it will create excitement among consumers, as well as helping our retail customers to drive sales.”
