Offering retailers some big savings on goods
UK-WIDE wholesaler Bestway Wholesale is out to offer its retailers a summer of “smoking hot deals” in its new seasonal campaign.
Aiming to support its customers across its depots nationwide as well as online, Bestway has kicked off a range of new deals and promotions on summer essential products including BBQ and picnic items as well as deals to continue the ‘Summer of Sport’ as the Olympic torch heads to Paris.
Retailers will be greeted in depot by Bestway’s Barbecue campaign with deals and supplier promotions across soft drinks, beers, wines, ciders, snacks and confectionery categories with plenty of in-depot theatre to help draw attention to this.
The campaign will also feature online, where retailers can choose a Click & Collect or delivered service to find the same barbecue theme and deals straight from the depot.
The wholesaler has also included a weather widget on the webpage to highlight what the upcoming forecast is like in their customer’s area.
Featured on the website’s homepage as well as across the firm’s apps, this service will be constantly updated to stay in line with the latest deals and information about the weather with some further online theatre to to draw attention to the campaign.
Kenton Burchell, Bestway Wholesale group trading director, said: “We know that Bestway leads the market with best-in-class seasonal campaigns, delivering market leading prices and margins for customers.
“Our campaigns are focused on the key brands and first-to-market new product launches as well as exceptional theatre to create an intervention in the normal customer journey of our retailers.
“The summer months are a key trading period for convenience retailers, and we want to give back to both our customers and their shoppers by providing exceptional value to springboard sales in the summer months.
“With summer being one of the biggest trading moments of the year and with such a huge summer of sport on the agenda we are confident that our deals for BBQ and picnic products across beers, wines, spirits, confectionery and crisps and snacks categories are the best in the market.”
