Snacks brand unveils a new design on packs
HAND-COOKED crisps brand Fairfields Farm has unveiled the new look for its crisps range, showcasing a contemporary new design.
The redesigned packaging has rolled out across all product lines and features a modern and vibrant aesthetic while maintaining the “classic charm” the brand is known for, says Farmfields.
The new look highlights a different colour depending on the variant of the crisp with all packs featuring a design of the Fairfields Farm’s surrounding environment and features as well as clear and concise labelling to provide consumers with all the necessary nutritional content information.
It also incorporates more subtle elements through its packs that reflect the farm’s rural Essex routes and its journey from a local producer to a national brand.
Further to this, the new packs also highlight a strong sustainability credential now with packaging that is sourced from a certified carbon-neutral supplier and uses 30% less plastic than previous packaging.
Robert Strathern, co-founder of Fairfields Farm, said: “We are incredibly excited to introduce our new look packaging to our customers.
“This redesign is not just about aesthetics; it’s about aligning our packaging with our values. We want our customers to feel good about choosing Fairfields Farm crisps, knowing that they are supporting a brand that prioritises quality, sustainability and community.”
