New giveaway from alcoholic RTD brand
COCA-COLA Europacific Partners (CCEP) is set for the summer months with a new campaign for its Jack Daniel’s & Coca-Cola ready-to-drink (RTD) cans offering retailers and consumers the chance to win big.
Called the ‘Born Ready to Reunite with Your Crew’ campaign, the new promotion is set to run across both Jack Daniel’s & Coca-Cola and Jack Daniel’s & Coca-Cola Zero Sugar and offers consumers the chance to win £500 gig vouchers for the summer.
Running from 19 June until the end of July, music-lovers will have the chance to bag £500 in Live Nation gig vouchers by entering the promotion via the Coke Website. Consumers can only enter the giveaway twice a day, with one prize per household in the competition.
The promotion is also set to be supported by digital marketing activity with a presence across social media platforms, influencer activity as well as advertising on Spotify and Live Nation.
Further to this, convenience store retailers are also set to win as part of the promotion. C-store owners who stock Jack Daniel’s & Coca-Cola – with and without sugar – are invited to take a photo of the variants on their fixture and text it to 07470 001001 to enter a draw.
One winner will be selected at random each week during the eight week runtime and will receive £250 cash to put towards a summer social occasion for their own ‘Convenience Store Crew’.
The eight weekly winners will also be sent an exclusive pack of Jack Daniel’s & Coca-Cola branded merchandise including hoodies, t-shirts and can coolers to help get the party going.
Retailers can also request Jack Daniel’s & Coca-Cola POS materials including branded clip strips, chiller shelf trays and digital assets from My.CCEP.com.
Elaine Maher, associate director for alcohol ready-to-drink (ARTD) at CCEP, said: “We’re excited to be kickstarting the summer spirit with these exclusive offers for our brand fans and convenience store customers.
“The outdoor media campaign and sampling will keep the brand front of mind during the season of impromptu summer social occasions with friends.
“With 70% of ARTDs being consumed within two hours of purchase, convenience is such an important channel and why we were keen to reward convenience retailers for stocking Jack Daniel’s & Coca-Cola – with and without sugar.
“We look forward to seeing our variants and eye-catching branded POS materials on shelf and how the winning retailers use the prize fund for get-togethers with their convenience store crew.”
