Bid to drive sales across multiple categories
FMCG brand Danone UK & Ireland has launched its new category management website dedicated for its trade customers.
The new ‘Danone-The-Go‘ website offers key insights across a range of important categories for c-store retailers including water, soft drinks, yoghurts, desserts, plant-based drinks as well baby feeding products.
‘Danone-The-Go’ will offer retailers the latest insights into trending products within the retail channel as well as downloadable planograms, range recommendations, merchandising advice and top tips in one accessible place tailored to independent stores.
Committed to providing the best support to retailers, Danone said its easy-to-use website will help to enhance its relationship with independent retailers with its interactive online tool, which will allow customers to stay connected with Danone and provide tailored category advice. Further to this, the website will allow retailers to organise face-to-face merchandising visits to drive interactions and enhance in-store displays.
With Danone having eight out of the top 10 water SKUs in convenience under its belt – according to Circana value sales data for the year to 20 April – as well as having a host of plant-based drinks, baby milks and soft drinks, the firm reckons it is well placed to use its category knowledge to help retailers drive sales.
Charlotte Andrassy, head of category development for beverages & impulse at Danone, said: “The new website will give our retail partners an improved understanding of the different categories, whilst providing an increased knowledge of all our Danone brands.
“At Danone, we’re committed to providing the best support to independent retailers and this launch allows us to provide customers with the best tools to positively help support and help grow their businesses.
“As a business, we’re also one a mission to bring health through food and drink to as many people as possible. The new website will enable retailers to come on this journey with us, helping them make the healthy choice, the easy choice.”
