Coca-Cola kicks off new Euros promotion

New fan packs offer chance to win big this summer

CCEP is giving consumers the chance to win big during the UEFA Euro 2024 tournament this year with its new on-pack promotion on Coca-Cola Zero Sugar.

COCA-COLA Europacific Partners (CCEP) is giving football fans across the UK the chance to win big with its new promotion for the UEFA Euro 2024 tournament.

As the official partner of UEFA Euro 2024, Coca-Cola is set to kick off its new on-pack promotion from 10 June when it will run for five weeks across its two litre bottles, 1.25 litre bottles, 500ml PET bottles, 330ml cans, 24 can multipacks as well as 330ml glass icon bottles for Coca-Cola Zero Sugar.

Featuring four different football-themed eye-catching designs on pack, consumers will be able scan QR codes found on the limited-edition products to be taken to the Coke App and enter into a prize draw for the chance to win from a raft of football prizes.

With chances to win every day throughout the 5-week run, consumers could get their hands on Adidas training tops and official UEFA Euro 2024 prizes of Coca-Cola branded footballs and cups.

Further to this, everyone who enters the promotion will also be added to the draw for an ultimate VIP fan fest experience at a BOXPARK venue to watch the final game of the tournament.

The new on-pack promotion follows on from CCEP’s Endless Summer on-pack promo, which gave shoppers the chance to win tickets to the Euros as well as the 2024 Summer Olympic Games in Paris.

Rob Yeomans, VP for commercial development at CCEP GB, said: “International tournaments attract mainstream viewers in a way that club football doesn’t, in fact football is a key passion point for consumers, with the UEFA Euro 2020 final drawing in over 29million viewers in GB alone.

“For many, the games encourage get togethers with friends and family for a BBQ or drinks at home or down the local pub.

“Within retail, our large PET bottles and multipacks of cans are therefore a must-stock to cater for these increased at-home social occasions, during the tournament and throughout the summer.

“We’d encourage retailers to embrace football fever this summer, with in-store cross-category displays to drive up basket spend, football themed decor and by getting behind promotions like our Coca-Cola Zero Sugar UEFA Euro 2024 on-pack promotion.”