New rice packs roll out on the double
CUPBOARD rice brand Tilda has launched two new versatile rice packets in its range, aiming to cover off a host of mealtime opportunities.
Aiming to add big bursts of flavour to its portfolio, Tilda is set to roll out its new Tilda Garlic & Herbs Ready-To-Heat Rice pouches as well as the Limited Edition Saag Aloo Rice Ready-To-Heat Rice pouches.
Tilda Garlic & Herbs will be made available in rice aisles from June, offering a quick and versatile option for meal times. Made using long-grain rice with a medley of herbs and roasted garlic, Tilda has said the new rice is a perfect match with stew or roast options.
Speaking on the Garlic & Herbs launch, a spokesperson for Tilda said: “When it comes to cooking, garlic and herbs are core ingredients across numerous cuisines.
“Simple and versatile, they seamlessly blend to craft exquisite bases for one-pot wonders or enhance dishes as flavourful side companions.”
Meanwhile, the Limited Edition Saag Aloo is available in Sainsbury’s, Morrisons, Asda and Waitrose stores now, with a further rollout across retail in July.
Combining the popular Indian side dish with basmati rice, the new rice pouch brings together spices including cumin, turmeric and garam masala with potato and spinach to create a flavour-packed meal option for consumers.
Each rice pack comes with an RRP of £1.25 along with serving suggestions to help consumers to pair up their rice options to certain meal times. Further to this, both 250g packs are gluten-free and can be microwaved in just two minutes.
Speaking on the Saag Aloo option, the spokesperson said: “The vibrant new pack design will be hard to miss on the shelves of the rice aisle, with the design inspired by authentic Indian rangoli patterns.
“The specific patterns used for the pack design are believed to bring positivity, happiness and good luck to the home in the Indian culture.”
