Win holiday stays across the world in wine brand promo
GLOBAL wine brand Mud House is offering consumers the chance to bag one of 15 luxury getaways with Coolstays.
The ‘Taste a World of Adventure’ campaign will kick off from 1 May and will last for five months in all major grocers and retail nation-wide giving 15 lucky consumers the chance to jet off on a holiday with an additional £1000 spending money in their pockets.
Further to this, there are 100 Mud House backpacks up for grabs with each bag made from recycled materials.
To enter the competition, consumers need only scan the QR code on-pack seen across the range of wines from the Accolade Wines brand or on supporting POS and digital channels, or head to the dedicated microsite and complete the entry form.
Along with the POS materials to support the campaign, influencer activity with popular travel duo Jess and Charlie from @the.travel.project and Coolstays own social media will be drawing attention to the marketing throughout its run.
Anne Uva, brand manager for Mud House, said: “We’re so excited to be joining forces with Coolstays for our latest on-pack promotion.
“Combining the adventurous spirit of Mud house with the epic catalogue of adventurous and interesting places that Coolstays has to offer gives our loyal consumers an opportunity to embark on a cohesive and authentic brand journey.
“Whether that means savouring a glass of Mud House Sauvignon Blanc while overlooking the stunning vineyards of Marlborough or indulging in a stay at a unique Coolstays property nestled in the heart of Chile, consumers can truly immerse themselves in the Mud House experience.
“As part of our wider ‘Taste a World of Adventure’ campaign, our aim is to foster deeper connections with our valued customers and drive greater brand engagement.
“We hope to bring this message to life by creating unforgettable moments, building on a community united by a shared love for exploration and discovery.”
