Popular frozen drink flavours move to bottle format
SOFT drinks giant Britvic has brought two of the popular Tango Ice Blast frozen drinks to a bottled format for the first time.
Available exclusively to the convenience channel from 22 April, the much-anticipated Tango Raspberry Blast and Tango Cherry Blast come to the brand’s 500ml bottle for a limited time.
Britvic aims to capture more sales from the younger Gen Z audience, where the frozen slush drink is already a popular option.
Both flavours will be available exclusively in the 500ml bottle format for an MRSP of £1.99 each.
The launch will also be supported by a social media first activation, PR materials as well as in-store point of sale items to help drive up awareness of the Tango Ice Blast launch across the channel.
Ben Parker, retail commercial director at Britvic, said: “We know this has been an anticipated launch, and we’re pleased to finally announce the exclusive launch to the convenience channel.
“As well as the delicious flavours, the eye-catching packaging and vibrant liquids will make Tango Blast unmissable on shelves and in chillers.
“So, we expect the launch to appeal to fans of the brand who have come to expect something bold and different from Tango, while attracting new shoppers too.
“The demand for on-the-go soft drinks has increased, shown by the 57% of people who had purchased soft drinks saying that it was the​ main reason they went to their local convenience store.
“In addition, 34% of shoppers will go without or elsewhere if they’re not happy with the to-go drinks available.
“The category presents a huge opportunity in the channel, which is why we’re supporting it with the exclusive launch of the already popular Tango Ice Blast flavours in a ready-to-drink format.”
