Popular energy drink brand rolls out with World of Sweets
POPULAR energy drink brand Sneak Energy is set to roll into the convenience channel as confectionery distributor World of Sweets acquires the exclusive distribution of the brand.
The confectionery giant has stocked a four 500ml can range of the Sneak Energy brand including Sneak Energy Tropikilla, Sneak Energy Purple Storm, Sneak Energy Raspberry Lemonade and Sneak Energy Blizzard Lemonade.
The Sneak Energy brand has garnered a great deal of attention with Gen Z and Millennial audiences, particularly gamers, helping retailers to capitalise on sales from this more cult demographic.
Following its launch in 2018, Sneak Energy has gained a great deal of popularity in the gaming community and is already a well established brand with many consumers.
Initially launched as a powdered drink that needed water added to it to make up, now the energy drink comes in a far more convenient format of a ready-to-drink can with four fruit based flavours, a subcategory that is in growth with energy drinks.
Further to this, the Sneak Energy brand has established itself as a “natural clean energy” drink with no added preservatives, refined sugars and no artificial colours or flavours.
Instead, the brand contains natural caffeine, zero sugar and added B vitamins to help deliver a more natural boost to consumers’ mental focus and sharpness.
Chris Smith, brand manager at World of Sweets, said: “We’re so excited to be welcoming Sneak into our portfolio of brands and products we exclusively distribute.
“Since the brand launched five years ago, they’ve built a massive following online to become a popular online energy drink. Now is the time to take them to a wider audience with the World of Sweets distribution network.
“The brand’s already strong audience is highly engaged on its social channels with limited products selling out fast. They also have over 500,000 website visits per month. This is great news for retailers – an in-demand product will see customers heading to store.”
