BrewDog makes it personal Punk

Craft brewing firm celebrates 17 years of Punk IPA

BrewDog is out to make it personal Punk with the launch of its new Personal Your Punk cans which will allow consumers to add names, photos or a message to the can for a special gift.

SCOTTISH craft brewer BrewDog is out to make it personal this time for Punk IPA as the brew that started it all celebrates its 17th birthday.

For the first time in the 17 years of the Punk IPA brand, BrewDog is making a change to its blue Punk IPA can by allowing consumers to customise their cans.

The Personalise Your Punk will allow consumers to add a photo, name or message on to the front of the cans design to make a truly personal BrewDog experience for fans of the brand.

Consumers can create their personal cans via the link and buy six 330ml customised cans for £26.95 with a BrewDog branded glass included for good measure.

BrewDog reckons it will make for the ideal gift for fans of the brand who are looking for an extra special gift for birthdays, parties, nights out or special occasions such as Father’s Day.

Lauren Carroll, chief marketing officer for BrewDog, said: “We know how much people love Punk IPA, so we thought it’s about time our customers can add a little personal touch to the ultimate OG can.

“The new personalised Punk is the perfect gift for anyone who likes beer, or for someone who just loves looking at their own face.”