Importance of consumers’ favourite soft drinks highlighted
THE power of soft drinks to drive footfall and sales in the convenience channel shouldn’t be underestimated, say bosses at Coca-Cola Europacific Partners (CCEP).
According to Lumina, 31% of convenience retailers say soft drinks drive more footfall in their stores than any other category, while Nielsen data shows the category is now worth more than £12billion in retail.
CCEP senior trade communications manager Amy Burgess said: “As the warmer weather approaches, we expect people to make the most of it by spending time outside with friends.
“They’ll be looking to stock up on their favourite, refreshing drinks, which will bring a number of opportunities for retailers.”
And Burgess was able to point to a raft of Nielsen data that showed the prevalence of CCEP brands across the soft drinks segment.
With that in mind, she urged c-store retailers to focus on popular soft drink brands across key subcategories such as colas, carbonates and mixers.
Referring to the Nielsen stats, she said: “Coca-Cola is the No.1 soft drinks brand in retail, led by Coca-Cola Zero Sugar, which is growing in value and volume in convenience.
“Retailers should also make space in their soft drinks range for Fanta and Dr Pepper, the No.1 and No.2 flavoured carbonates brands in retail, both in value and volume growth, and Schweppes, which is sold in retail more than any other mixer brand.”
Energetic launches from Monster
ENERGY drinks brand Monster has added a new flavour to its range with the arrival of Reserve Orange Dreamsicle.
And parent company Coca-Cola Europacific Partners (CCEP) has also unveiled PMP multipacks for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton.
The launches are set to maintain momentum behind the brand, which Nielsen data shows is worth more than £574million and driving more value growth than any other name (42%) in the energy category.
Monster Reserve Orange Dreamsicle is said to combine a citrusy orange flavour with vanilla bean and Monster Energy.
Convenience retailers can request POS materials via My.CCEP.com to bring the launch to life in store.
The PMP multipacks each have four 500ml cans, with the Hamilton priced at £4.99 and the Juiced marked at £5.49.
CCEP associate director of portfolio development Helen Kerr said: “Monster’s new product innovation record leads the energy drinks category, and has helped Monster add an extra £98.3million worth of sales in the past year.”
