Retailers can help clear customers’ airways during seasonal colds with popular remedies
STUFFY noses are the bane of winter time, leading to discomfort during the day and, ultimately, a night with no sleep for consumers.
Shoppers everywhere will be aiming to avoid just this but, when the problem does inevitably arrive, they’ll be looking for the right remedy to make sure they can have an easy night’s rest.
That’s where retailers can provide some over-the-counter decongestant remedies that will help aid consumers to a better night’s sleep. That is why Lanes Health reckons its Olbas brand will be a key product during the winter months.
Claire Campbell, senior brand manager for Olbas, said: “Consumers actively seek out trusted effective and convenient solutions to help relieve the common symptoms associated with winter ailments, which is where brands are winning out.
“This is evident as Olbas Oil remains the nation’s favourite decongestant oil. The special mixture of pure plant oils, such as eucalyptus, mint, clove, juniper berry and cajuput, create the distinctive soothing and relieving vapours renowned with Olbas.
“To maximise sales, retailers should ensure all cold and flu remedies are stocked together, offering a range of formats where possible, to support various symptoms, and keeping well-loved brands on show.
“Placing solutions for adults and children together will also help shoppers assess the best options for treating the whole family, as well as seeking out options for prevention in addition to cure.”
Solutions for children will be high on the agenda for plenty of parents, especially when the little ones begin to feel under the weather this year.
However, Lanes Health reckons it has the solution to help aid the night’s sleep for kids with the launch of its new Olbas Breathe Easy Patches.
Designed to help the night’s sleep for youngsters with some decongestant aid, the new patches come in packs of six and are suitable for those aged three and up.
Campbell said: “Additionally, as parents continue to prioritise their children’s health above their own, there is an opportunity to encourage parents to purchase over-the-counter remedies to prevent the spread of germs in the household.
“And with a greater demand for convenient and ‘on-the-go’ formats to fit with a busy lifestyle, retailers can benefit from the impulse need shoppers have.
“The new Olbas Breathe Easy Patches, for example, are the latest addition to our established range – offering a quick, convenient and easy-to-use option whether at home or travelling.
“Suitable for children aged three years and older, Olbas Breathe Easy Patches are infused with a blend of oils for easy breathing.
“These patches can be applied to bedding or clothing and release soothing vapours during sleep, helping to avoid symptoms disrupting rest.”
