KP Snacks believes c-stores can boost profits with sharing options during Rugby World Cup
AS friends and families come together to watch the Rugby World Cup this year, they will be seeking out some of their favourite snacks to enjoy with the game.
To help consumers to really enjoy the World Cup, Matt Collins, trading director at KP Snacks, has pushed retailers to stay well stocked on plenty of sharing options across crisps, snacks and nuts (CSN).
He said: “Nuts offer a delicious treat while watching the tournament at home with friends. Worth £93.6million RSV and growing in value at +15.4%, the KP Nuts portfolio offers delicious flavours in a range of formats, and is more than four times bigger than the nearest brand competitor.
“Our Flavour Kravers range delivers big, bold flavours to the sharing segment, with three delicious variants: Flame Grilled Steak, Smokin’ Paprika and Sour Cream & Chive.”
Healthy options should be considered here as well, according to Collins, who has urged retailers to keep in plenty from the popchips range as well to offer consumers more choice in their snacks.
“Coming in at under 100 calories per serving and with a third less fat than the market leader, popchips provides a more permissible snack option without compromising on big flavour – perfect for consumers who are looking for a tasty healthier product to share when watching the games,” he said.
