Snappy tie-ups to deliver growth

Snappy Group is in new partnerships

Snappy Shopper delivery driver making a delivery to a local house with a red Snappy Shopper branded bag.
Snappy is now working with The Retail Data Partnership and Bako Wholesalers.

THE Snappy Group has boosted its growth plans with a couple of key partnerships and the signing of a new marketing boss.

Snappy Shopper has teamed up with The Retail Data Partnership to integrate the latter’s ground-breaking ShopMate EPOS system with the home delivery app’s c-store retailers.

Snappy says the partnership is born out of its desire to give its retailers the ability to offer even quicker deliveries and control a bigger, more relevant store range to aid improved basket spend.

ShopMate is said to cut time spent on admin tasks, freeing up hours to deliver a better customer experience to drive repeat orders and store loyalty.

The EPOS system’s automated price, product and promotional updates should also help retailers to best understand, operate and synchronise their in-store and online menus.

Snappy has also joined forces with Bako Wholesalers to support local bakers’ growth by enabling customers to offer home delivery and so win new consumers beyond their traditional catchment areas.

Bosses say bakers are already winning with higher basket spends via the app. On average, a consumer is purchasing six items, meaning a typical basket on Snappy is £20 compared with £6 in store.

Snappy Shopper chief exec Mike Callachan said: “Our collaboration with the Retail Data Partnership represents a significant step forward for our marketplace as we focus and build upon our convenience and high street retail footprint.

“We are really excited about our partnership with Bako as it helps local businesses to expand their current offering.”

Meanwhile, the Snappy Group has appointed Brad Jones, previously of the Company Shop Group, as head of marketing. His role will focus on boosting local businesses and communities by growing Snappy Group brand awareness.