Milkshake firm Shaken Udder reckons c-stores are prime for premium options
PREMIUM options in a c-store can make the difference in ensuring a consumer becomes a repeat customer.
That is according to upmarket milkshake brand Shaken Udder, who said that offering highly desirable, more premium end products will be an effective way to guarantee consumers keep coming back to local c-stores during the cost-of-living crisis as they recognise the greater variety on display.
Shaken Udder has seen a considerable deal of success since its launch in 2004. Nielsen data has found that the brand now has a worth of £23.6 million, with the brand increasing its growth year-on-year in the market by 18% during the 52 weeks to 14 January.
Now setting its sights on the convenience channel, Shaken Udder aims to build its presence across c-stores through an investment from equity firm LDC, as well as a new look for its packaging across its entire portfolio of milkshakes.
Paras Arora, senior brand manager at Shaken Udder, said: “After 10 years of the same packaging during a period of phenomenal growth, it was time to evolve our branding and take it to the next level.”
The firm said the new look will help to elevate the brand and “reflect its superior quality”, through its colour palette, including gold and soft pastel colours.
Jodie Howie, founder of Shaken Udder, said: “The rebrand reflects how far Shaken Udder has come in the last 18 years.
“As founders, we are so proud of our delicious milkshakes, our team, our history and our wonderful retail partners.
“The new packaging design showcases our biggest selling point, which is the incredible taste of our shakes.”
