Mondelez International has launched a campaign giving consumers and their local independent retailers the chance to win matching cash prizes.
The Big Win Win promotion is running to mid-May, inviting consumers to nominate their local c-store for the chance to win one of 50 £1,000 or 50 £500 prizes. Shoppers simply have to buy a participating Cadbury product, go to bigwinwin.cadbury.co.uk and enter their details and those of their independent store.
A spokesperson said: “We hope the Big Win Win campaign will encourage communities to come together in these turbulent times.”
