THE rise in hybrid working after the pandemic is something retailers should look to capitalise on, reckons Weetabix.
“Cereal is the best value choice for the first meal of the day, the health benefits of a good breakfast are well-known and more people now have the time to enjoy it at home rather than grabbing something on the go,” said the firm’s Chris Dubois.
The Weetabix head of category and in-store excellence continued: “Our strategy is based on offering a wide range of formats and pack sizes for all types of stores so that everyone – from families to single-person households – have choice from a brand they know and trust.”
Highlighting the value cereal provides shoppers compared with other breakfast options, Dubois said the average bowl – including milk – costs just 25p each.
Commenting on the challenge posed by own-label products, he said: “Well-known brands deliver trust, quality and reliability for shoppers. Favourites are also less likely to be wasted as the whole family enjoys them.”
With even the firm’s more indulgent products being HFSS-compliant, Dubois urged: “It’s crucial retailers include our top-selling ranges in their cereal aisles.”
