BRITVIC is packing a punch with the new variant in its Tango Editions flavour series – Tango Paradise Punch Sugar Free.
Available to buy in a 330ml single can, 500ml bottle, 1.5l bottle, 2l bottle and multipack formats, the newcomer is available from this month with the launch set to be supported by POS materials and digital communications.
Paradise Punch marks the latest flavour in the Tango Editions series, which was introduced in March 2022 with Tango Berry Peachy Sugar Free. Since launch, the variant has delivered £10.7m in retail sales value, according to Nielsen data.
Ben Parker, GB retail commercial director at Britvic, said: “The rotational flavour series has been a huge success to date, showcased in the launch of Berry Peachy. It’s helped us continue to recruit younger shoppers into the brand and, in turn, support with the driving of sales and footfall.”
