MONDELEZ International has launched a new £1.49 PMP pack for its Belvita Honey & Nut Biscuits.
The new format comes as Mondelez aims to tempt more consumers to the breakfast bar category.
Mondelez said the new pack will help to bring more customers to the brand while also communicating better value towards shoppers across the breakfast biscuit bar category.
Along with this, market research the firm conducted revealed that 56% of retailers said they were selling more PMPs in October 2022.
Susan Nash, trade communications manager at Mondelez International, said: “Belvita Honey & Nut is the best-selling flavour in the convenience channel, so adding a PMP format is certainly set to help retailers benefit from this success even further.”
