Cakes keep them coming back for more

Kallø veggie cakes

SNACK brand Kallø has added a Sea Salt & Cider Vinegar jumbo pack to its Veggie Cakes range.

The vegan, HFSS-compliant and gluten-free snack is made from lentil and peas and is available in 122g packs containing 13 jumbo-sized cakes with an RRP of £2.50.

Reporting a repeat purchase rate of 33%, Ecotone UK, the firm behind Kallø, said Veggie Cakes are driving up purchases among customers who are looking to diversify their snacking choices and for younger shoppers looking for more on-trend flavour combinations across the range.

Adele Ward, Kallø marketing and category director at Ecotone UK, said: “Our Veggie Cakes have been hugely successful, tapping into the growing consumer trends towards plant-based products.

“Our latest SKU, in one of the year’s most sought-after flavour combinations, is perfect for consumers who want to switch up their snacking with a product packed with plant-based goodness.”