Frozen food offers high quality and value to consumers

Frozen brocolli florrets

FROZEN food products are ideal to help consumers during the cost-of-living crisis, according to British Frozen Food Federation chief Ian Stone.

He told a gathering of 750 business leaders: “I believe that the frozen food industry is perfectly placed to be part of the solution, not the problem.

“For the consumer, we must strive to offer the highest-quality, best-value, nutritional food that provides the longest shelf life, reduces waste and allows consumers to only cook what they want, when they want it.

“For the foodservice operator, we must provide the finest-quality, nutritious ingredients that minimise waste, increase yields and provide flexibility for caterers.

“And we need to ensure that all caterers see frozen food as an aspirational option, not just the option of last resort.”