Heating up in winter with Quaker Oats

Quaker oats heat it to release it ad campaign

QUAKER Oats is heating things up again with its new campaign for its on the go range.

Hot off the back of its ‘The Fire Inside’ campaign in 2021, Quaker is aiming to keep the fire alive with its new ‘Heat it to Release it’ push.

The programme champions the Pepsico brand’s on-the-go options such as its sachets and pots in a bid to cement Quaker as “the go-to option for hot breakfasts”.

After kicking off at the start of October, the Quaker Oats brand has been highlighting its broad range of flavours across TV, video on demand, out of house channels, YouTube and social media sites as part of this media campaign.

In-store publicity is also available for retailers through new unit displays that Pepsico reckons will catch the eyes of plenty of consumers and attract shoppers looking for new hot breakfast options.

Claire Molyneux, senior marketing manager at Quaker Oats, said: “Consumers are increasingly looking for tasty breakfasts that also deliver on their need for healthier options.

“At Quaker, we are committed to delivering this and our new ‘Heat it to Release it’ campaign will remind consumers and customers that a hot bowl of Quaker Oats will offer a tasty and healthier start to the day.”