Packaging refresh rolls out across the range
SWEDEN has a new kit for World Cup 2022 and Swedish cider brand Kopparberg has unveiled a new look, too.
The cider maker has refreshed its 330ml can range in a bid to deliver a more modern and premium look, according to the firm.
Kopparberg’s new can design is rolling out across the entire canned portfolio, including both its alcohol and alcohol-free variants.
The packaging refresh for canned SKUs launched in the UK on 1 September. Kopparberg’s newly designed cans come in multipacks of four, 10 and 12.
Kopparberg’s can refresh comes at a time of significant demand for the format, according to the Swedish firm.
IRI data for the 52 weeks to 12 June found that Kopparberg cans accounted for 56% of the firm’s overall cider sales value.
The packaging refresh across Kopparberg’s canned portfolio follows on from a limited-edition design seen across 500ml bottles of Kopparberg Strawberry & Lime; Pear; and Mixed Fruits flavours.
The limited-edition design was seen on packs throughout the summer. It was created by Ravensbourne University student Ben McKay who came out on top in a design competition.
Rob Salvesen, head of marketing at Kopparberg, said: “Kopparberg’s canned cider range is extensive and features all the delicious flavour Kopparberg is famous for – including fan favourites such as Strawberry & Lime, Mixed Fruit, Pear and, more recently, Mixed Fruit Tropical.
“Kopparberg’s canned cider range also includes a growing number of alcohol-free cider variants as the demand for alcohol-free options increases.
“Kopparberg currently holds an 85% share within the UK alcohol-free cider market, which is 13 times bigger than the second largest alcohol-free cider brand.”
