HARD seltzer brand White Claw is going out on the town this winter, in a bid to bolster brand awareness among clubbers.
The new campaign for White Claw will see the brand embark on a series of late-night venue partnerships across the country.
Launching with the Manchester-based club series ‘The Warehouse Project’, the campaign is expected to see White Claw put cans in the hands of 10,000 club-goers at more than 30 events.
Michael Dean, head of marketing at White Claw, said: “At White Claw, we’re on a mission to bring Hard Seltzer refreshment all year round.
“It’s not just a category that lives in summer, more and more we are seeing the demand in the winter months which is when UK clubbing culture comes into its own.
“We saw huge success with our winter 2021 partnership with Printworks, so it makes complete sense to dial it up for 2022.
White Claw’s autumn and winter campaign follows a £4 million multichannel summer strategy that saw the brand appear at a number of the UK’s leading festivals, as well as through PR activity and online.
