Blaylock is up for Jisp challenge

Headshot of Jemma Blaylock

DIGITAL retail and consumer goods expert Jemma Blaylock has joined the advisory board of award-winning app Jisp.

The *shopt managing director brings more than 20 years of experience, having held senior positions in leading FMCG organisations and advised early-stage start-ups.

Jisp chief executive Julian Fisher said Blaylock was “insightful and incredibly resourceful” and had already had a huge impact on the business.

Blaylock said: “Working collaboratively with *shopt and Jisp offers incremental opportunity to the whole value chain and I am excited to help make the vision a reality.”