NISA unveiled a £5 million investment in Co-op own-brand pricing at its annual trade show to help tackle the cost-of-living crisis.
The significant measure will include more than 1,000 price cuts that were set to be going live to Nisa retailers as Scottish Grocer went to press, with the top 100 most frequently purchased products all set to fall in price.
Co-op Fairtrade bananas, free range eggs, ice cubes, carrots, bacon and pasta twists are included in the list.
New Nisa boss Peter Batt said: “Co-op own brand is absolutely key to our offer for independent retailers, more so than ever before as shoppers struggle with the increasing cost of living.
“This investment in the price of more than 1,000 Co-op own-label products will support our retailers, ensuring they stay competitive, helping them to drive sales and margin during ever challenging times.”
Alongside the price-cut strategy, Nisa is further supporting retailers with the introduction of the core essentials range aimed at all UK stores.
The 330 Co-op own brand lines form a collection of products recommended to all retailers to enable them to stock a comprehensive own-brand offer in store for their customers.
Based on sales insights and data, the range comprises products across all categories in Co-op own brand that deliver on the core convenience missions and offer quality and value for shoppers as well as good margins for independent retailers.
