STORCK UK is banking on the popularity of white chocolate with its latest release under the Toffifee brand.
The new Toffifee White Chocolate limited edition variant retains the brand’s classic hazelnut in a caramel shell but swaps out its usual nougat filling for a light crème one, finishing off with a white chocolate topping.
Available now in a 125g box across convenience, grocery and wholesale channels, the limited edition variant launched last month.
The launch comes at a time of growth for both white chocolate products and the Toffifee brand, which is now available in more than 100 countries.
Andy Mutton, managing director at Storck UK, commented on the launch.
“Toffifee is now the third fastest growing brand in the boxed chocolate category and has a growing, loyal fan base.
“With white chocolate performing well with continuous growth, this new launch will drive excitement within the confectionery category as well as incremental sales, making it a must stock for retailers,” he said.
Rebecca Robert, marketing director at Storck UK, added: “The new limited-edition pack not only taps into the popularity of white chocolate but also makes the perfect product to share with family and friends, capturing the attention of existing Toffifee customers as well as recruiting new shoppers.”