WARBURTONS has added a price-marked Toastie loaf to its range.
Launching this month, Warburtons Toastie 800g loaf will be available in a £1.39 PMP format. It is the first price-marked pack under the Warburtons Toastie banner.
Stockists for the new format pack include BestOne, Costcutter and Spar stores.
The signature wax paper wrapped variant joins Warburtons’ range of PMPs in the convenience channel, which also includes Wholemeal 800g and Half and Half 800g at £1.29 per pack, as well as Crumpets at 99p.
Warburtons reckons its new PMP will help to drive sales across the convenience channel.
According to the bread maker, over half of wrapped bakery shoppers purchase a PMP when in store.
Jonathan Warburton, chairman of Warburtons, said: “As a family business, we’re committed to putting high quality, fresh products on shelves across the UK.
“Offering our iconic Toastie loaf and Crumpets to convenience stores as price-marked packs means these products, that people know and love, will be available at great prices across the country.”
