An away day with Cadbury

Dairy milk fingers

MONDELEZ has kicked off a new football promotion, with the launch of its Away Wins competition.

Launched last month and running until 29 July, Away Wins offers consumers the chance to score swag from a raft of football-themed prizes, including a family trip to watch a top-flight football club this summer, including flights and accommodation.

The promotion is running across multiple products and formats, including Cadbury Twirl range, Cadbury Caramilk and Maynards Bassetts Wine Gums.

To be eligible for the prize draw, shoppers can buy any promotional product and enter a code on a dedicated website.