Strong and flavourful

Nordic Spirit pouch
JTI’s nicotine pouch brand Nordic Spirit was introduced to the UK market in 2019.

JTI has expanded its nicotine pouch portfolio.

A new Spearmint variant joins the Nordic Spirit range, alongside a new extra-strong nicotine strength for the existing Bergamot Wildberry flavour. Spearmint is also available in extra-strong.

Launched on 1 March, margin for Nordic Spirit Bergamot Wildberry Extra-Strong and Spearmint Extra-Strong runs at 20% POR. JTI added that there is “potential for wholesale deals in the future.”

Mark McGuiness, head of marketing at JTI UK, said: “The Nordic Spirit brand has gone from strength to strength since launching in 2019, with its range of nicotine pouches pivotal in driving category growth.

“We strive to innovate and meet evolving customer demand and the new launches do just that – helping retailers take advantage of the increasing market for stronger variants.”